Brought to you by Sales Assembly and presented by our partners Lessonly, Showpad & Vidyard, “Fridays Are For Closers” is a bi-weekly series open to the public, where we dive into the most modern and top-of-mind strategies, themes and tactics as they pertain to successful B2B Tech Sales.

Please visit for recordings of past programs plus a schedule of what’s coming up next. And below, please find a recap (and recording) of the most recent episode.

This Episode: Made to Match

What ACTION do I want someone to take? What do they CARE about? What IMPACT do I think I can have for them? These are the questions that all successful salespeople should be asking prior to every client and prospect interaction – it’s truly where the rubber meets the road. In this episode of Fridays Are For Closers, we’ll focus on how to adopt and adapt your stories so they are “made to match” with your prospect, using the ACTION, CARE, IMPACT approach.

The host and featured thought leader of Season 2 for Fridays Are For Closers is Andrew Sykes. Andrew is a lecturer of Innovation and Entrepreneurship at the Kellogg School of Management, author and professional speaker on the topics of sales, leadership and high-performance, and an aficionado of habit-creation and human behavior. Andrew is the CEO and Co-Founder of Habits at Work, where he and his team help leaders and revenue-responsible teams master conversation skills and activate the 12 high-impact habits that build deep and lasting relationships with customers and move business forward.