Learn from the best to be the best

Our Executives-in-Residence (EIRs) have built and led some of the highest-performing revenue teams in B2B. By learning directly from them, your team gains access to proven playbooks, frameworks, and strategies that accelerate pipeline, deal velocity, and customer growth.

Industry leaders shaping how B2B teams win

Each of our 14 EIRs owns a skill certification track – designing the curriculum, leading sessions throughout the year, and ensuring every program reflects todayโ€™s realities in B2B.

Leslie Venetez

Skill: Objection Handling

Leslie Venetez

Leslie Venetz is a top 1% B2B sales expert, sought-after speaker, and founder of The Sales-Led GTM Agency. Leslie has been recognized as a global sales thought leader and her insights have been viewed over 100 million times.ย 

Awarded LinkedIn Editorial Top Voice, 5x top 50 Sales Thought Leader, and 2024 Sales Innovator of the Year, Leslieโ€™s also been featured in the Wall Street Journal and Success Magazine. Leslie is the co-author of Heels to Deals and author of USA Today bestseller Profit-Generating Pipeline: A Proven Formula to Earn Trust & Drive Revenue.

Jen Allen-Knuth

Skill: Complex Selling

Jen Allen-Knuth

Jen Allen-Knuth is the founder of DemandJen, where she helps sales teams move beyond scripts to lead C-level conversations that convert enterprise pipeline. With 18 years as a frontline seller at Corporate Executive Board and The Challenger Sale, she saw firsthand that the biggest threat to revenue isnโ€™t competition, but buyer status quo.

She later served as Chief Evangelist at Challenger and Head of Community Growth at Lavender AI. Today, Jen equips teams at G2, IBM, Square, and Autodesk to unstick stalled deals, craft status-quo-busting messages, and win against no decision.

Morgan Ingram

Skill: Prospecting

Morgan Ingram

Morgan J. Ingram helps B2B sellers master social selling and transform LinkedIn into a consistent source of pipeline. A 4x LinkedIn Top Sales Voice with 180K+ followers, he has coached more than 10,000 reps and trained teams at Google, Salesforce, and HubSpot on innovative prospecting strategies.

As Founder of AMP Social, Morgan equips revenue teams with playbooks, coaching, and content systems behind the LinkedIn Revenue Engineโ„ข. His mission is to make sales more human while turning LinkedIn into a reliable driver of pipeline and revenue.

Tracie Dempsey

Skill: Conflict Resolution

Tracie Dempsey

Tracie Dempsey is a seasoned executive with 25+ years of experience leading customer-facing teams, operations, and strategy across the market research and insights industry. As VP of Customer Operations & Strategy at Suzy, she has scaled customer organizations, launched enablement programs, and built frameworks that drive retention, engagement, and alignment.

Previously a senior leader at Mintel, Tracie evolved Customer Success and Account Management into strategic growth engines. At Sales Assembly, she equips organizations with proven strategies to scale, mentors future executives, and advances the practice of Customer Success.

Todd Caponi

Skill: Negotiation

Todd Caponi

Todd Caponi, CSPยฎ, is the author of two award-winning books, The Transparency Sale and The Transparent Sales Leader. A multi-time C-level sales leader and behavioral science enthusiast, Todd has guided companies through successful exits while building a reputation as a thought leader on sales history and decision-making.

As Principal of Sales Melon LLC, he now teaches revenue organizations how to leverage transparency and decision science to maximize revenue capacity. A sought-after speaker and advisor, Todd is set to release his third book, Four Levers Negotiating, in 2026.

Justin J. Johnson

Skill: Pipeline Planning

Justin J. Johnson

Justin has worked with thousands of tech sales professionals from Salesforce, Samsara, HubSpot, and other top companies to rapidly increase results. With 15 years as a #1 rep and sales leader and certifications across a dozen programs, he is widely respected for his expertise in building high-performing teams and accelerating revenue.

He has spoken at leading university sales programs, on top podcasts, and in communities like Salesforceโ€™s Salesblazer. As Founder & CEO of Software Sales Coach, Justin delivers accelerator programs that help reps and leaders unlock their full potential through proven systems and frameworks.

Kemyell Reeves

Skill: Relationship Management

Kemyell Reeves

Kemyell Rieves is a revenue executive with 15+ years of experience leading high-performing teams across technology, consumer goods, and media. She has held senior leadership roles at LinkedIn, Coursera, Superhuman, and CodeSignal, consistently driving growth, building scalable go-to-market strategies, and securing enterprise logos like Amazon, Visa, Uber, and CapitalOne.

As Founder of KMR Group, Kemyell has advised executives at brands including Lโ€™Orรฉal, Rakuten, and OpenTable on revenue strategy, leadership development, and organizational change. She is recognized for creating inclusive, high-performance cultures and is deeply passionate about empowering leaders to deliver sustainable growth.

Erica Phelps

Skill: Expansion Selling

Erica Phelps

Erica Phelps is a seasoned post-sales and customer success executive with expertise in driving growth through expansion strategy, enablement, and relationship management. With 10+ years leading sales and services teams, she brings a disciplined yet customer-centric approach to uncovering whitespace, aligning resources, and positioning solutions that evolve with customer needs.

She equips GTM teams with frameworks for expansion planning, champion development, and upsell mapping. Known for turning complex strategies into actionable playbooks, Erica empowers teams to build advocacy, reframe challenges, and convert customer conversations into growth.

Jon Rydberg

Skill: Qualification

Jon Rydberg

Jon Rydberg is a 4x VP of Sales and Founder of Align Advisory Group, where he helps SaaS companies build scalable sales functions that fuel sustainable growth. With 16+ years of GTM leadership, Jon brings proven frameworks that drive revenue impact across early- and growth-stage B2B companies.

A Limited Partner at Stage 2 Capital and advisor to founders, Jon also mentors through NAR REACH. As a Sales Assembly facilitator, he equips SaaS leaders with the foundations required to scale successfully.

Nate Nasralla

Skill: Deal Management

Nate Nasralla

Nate Nasralla is a 2x software founder, 3x sales leader, and the CEO & Co-Founder of Fluint. A bestselling author of Selling With and GTM advisor to B2B teams, he helps organizations simplify complex deal cycles and move upmarket with repeatable frameworks. His work has been adopted to land 70% of the Fortune 100.

Nate brings a proven track record of scaling teams, guiding founders, and equipping revenue leaders with practical strategies to accelerate growth. He lives in Denver with his wife and daughter and enjoys dark chocolate and the Rocky Mountains.

Pamela Marsh

Skill: Strategic Account Management

Pamela Marsh

Pamela Marsh is the Director of Strategic Sales at Udemy and a growth-focused technology sales executive with 20+ years of experience leading teams to accelerate revenue, scale sales organizations, and maximize customer value in software and SaaS. She is known for spotting trends, uncovering markets, and forging strategic partnerships that fuel enterprise growth.

Recognized for building people-centric, high-performance cultures, Pam blends data-driven strategies with creative go-to-market approaches. She has a proven track record of optimizing experiences, scaling processes, and guiding cross-functional teams through adoption, expansion, and revenue accelerationโ€”all while keeping it innovative and fun.

Mark Smyth

Skill: Value Articulation

Mark Smyth

Mark Smyth is an entrepreneurial strategist and โ€œstory nerdโ€ with 20+ years in the sales trenches. As Founder of StoryDynamix, he helps growth-minded leaders and revenue teams close communication gaps with clear, compelling narratives that sell. His work equips professionals to transform stories into tools that inspire action and drive measurable impact.

Mark believes every deal is just one story away from moving an audience to act. He makes the storytelling process simple, fun, and engaging, empowering teams to communicate with purpose and power. A Cincinnati native and Miami University graduate, he now lives in Chicago with his wife and three kids.

Lisa Honaker

Skill: Risk Mitigation

Lisa Honaker

Lisa Honaker is the VP of Account Management at Actabl and a seasoned leader with 20+ years of experience building and scaling sales and customer success teams. A recognized operator, she held senior leadership roles at Highspot and FedEx, where she built processes that fueled customer value and revenue growth. At Sales Assembly, she teaches on multi-threading and risk mitigation.

Beyond work, Lisa and her family run a mobile bar business converted from a horse trailer, while she balances a love/hate relationship with her Peloton and a garden thatโ€™s taken over her yard.

Emily Leu

Skill: Positioning

Emily Leu

Emily brings over 20 years of experience driving revenue growth for high-performing sales teams. As VP of Sales at Hireology, she leads the companyโ€™s strategic sales direction and execution, with a proven track record of scaling operations, optimizing processes, and strengthening customer relationships across diverse B2B markets.

Prior to Hireology, Emily founded her own Enablement and GTM consulting practice, where she helped organizations develop sales talent and architect customer-centric go-to-market motions. Passionate about mentorship and professional development, she is dedicated to building cultures of excellence and bringing the human element back into the sales process.