How We Started

In the early part of this century, the landscape in Tech/SaaS experienced a massive revolution, and as a result, many fantastic services became available to support companies as they grew. Ironically though, proper support & resources for the sales & revenue functions were consistently overlooked. So in the spring of 2017, we set out to wrap our arms around the problem. We planned a handful of events in Chicago with the sole purpose of bringing together sales leaders from local tech companies. The idea was to provide a forum to connect, share ideas, and learn from each other. We also ran a couple of workshops focused on SDR and AE training.

After each event we did, the feedback was the same – “That was awesome! What’s next, and can I bring others from my company?” After this mini-experiment, we realized there was, in fact, a need…but one much larger than we had actually thought. As it turned out, not only did revenue leaders desire a community to call their own, but in addition, they wanted one single trusted resource to turn to in order to support the growth of their entire GTM organization.

And with that, Sales Assembly was born.

Where We’re Going

What started in 2017 as a simple community for companies in Chicago, has transformed into a resource for the very best B2B Tech companies across the industry, and we wake up every day with a passion to continue building the best membership experience possible.

And, we’re seriously just getting started. We’re pumped to be on this ride. Please join us, and the over 200 B2B tech companies who are members!

Meet Our Leaders (the Folks Trying Not to Mess This Thing Up)

Jeff Rosset
Jeff RossetFounder & Chief Executive Officer
Matt Green
Matt Green Chief Revenue Officer
Brad Rosen
Brad RosenPresident & Head of Revenue Operations
Georgie Papacostas
Georgie PapacostasVP of Customer Success
Luke Reynebeau
Luke ReynebeauVP of Marketing
Alex Mislan
Alex MislanVP of Product Strategy

Our Values

Sales Assembly Values are at the heart of why and how we work together, support our members and run the company:

  • We Put the Why, FIRST
  • We Live a Growth Mindset
  • We Embrace Full Accountability & Ownership
  • We Deliver Value & Impact
  • We Invest in Relationships

Inclusion Commitment

One of Our Core Values

Since the launch of Sales Assembly in 2017, our commitment towards diversity, equity, and inclusion has been rooted in our core values as an organization. To this end, we have multiple ways in which we work to move the needle – even ever so slightly – in this critical area.

Employee Resource Circles (ERCs)

The Sales Assembly Employee Resource Circles (ERCs) are places where those with similar backgrounds, lifestyles, and identifications can gather on a regular basis. Throughout the year, these events allow for individuals to have a safe and judgement free space to share their working experience in their tech revenue role, inspire one another, and of course strategize on revenue topics. Open to all titles and seniority levels, we have ERCs for Women (identify as she/her/hers), BIPOC, Parents, and LGBTQIA.

Total Voice

Ensuring diversity of thought, idea, experience, culture, race, gender, and background is at the forefront, and will continue to be at the forefront of who we invite to speak and facilitate at our various events, panels, and training sessions.

Equitable Development

We provide Women, Veteran, LBGTQIA, and BIPOC (Black, Indigenous and People of Color) employees from NON-MEMBER companies across the country with the opportunity to become certified in any of Sales Assembly’s Certification Programs – at no cost whatsoever to the employer or employee. More details including the enrollment form can be found here. And a huge thanks to our partners, Lessonly, Gong, and Sales Hacker for helping bring this initiative to life. We also provide current Sales Assembly members with additional seats to any of our certification programs, provided the individual meet diversity qualifications.

Advisory Board

Betsy Ziegler
Betsy Ziegler CEO at 1871
Adam Johnson
Adam Johnson SVP of Sales at ActiveCampaign
Michelle Y. Bess
Michelle Y. Bess VP of Talent & DEI at OppLoans
Vrahram Kadkhodaian
Vrahram Kadkhodaian CEO at PROLIFIQ
David Cohen
David Cohen VP of North America, Talent Solutions at LinkedIn
Doug Landis
Doug Landis Growth Partner at Emergence Capital
Stephanie Jenkins
Stephanie Jenkins SVP of Sales at Flowhub
Ryan Barretto
Ryan Barretto President at Sprout Social
Dana Wright
Dana Wright Managing Director at MATH Venture Partners
Dan Dal Degan
Dan Dal DeganOperating Executive at Marlin Equity Partners
Maria Christopoulos Katris
Maria Christopoulos Katris Co-Founder & CEO at Built In
Gauri Chawla
Gauri Chawla VP of Global Alliances at inRiver
Eric Gilpin
Eric GilpinSVP of Sales at Upwork
Morgan J Ingram
Morgan J IngramDirector of Sales Execution at JB Sales
Amy Dordek
Amy Dordek Director of Business Development at Lucas James
Bob Lopez
Bob Lopez VP of Sales at Tempus Labs
Anna Phalen
Anna PhalenSVP Sales and Account Management at Jellyvision
Anthony Watson
Anthony WatsonCofounder, VP Strategy at ShipBob
Karry Kleeman
Karry Kleeman CRO at LogicGate
Emily FitzPatrick, CPC
Emily FitzPatrick, CPCGlobal Director of Revenue Enablement at Culture Amp
Tanara Golston
Tanara GolstonDirector at Upwork
Kevin Willer
Kevin Willer General Partner at Chicago Ventures
Jeff Ellman
Jeff Ellman Co-Founder at Hireology & UrbanBound
Paige Arimond
Paige ArimondSenior Vice President, Client Success at Mintel
 Clay Bentley
Clay Bentley VP of Sales at
Ryan Leavitt
Ryan Leavitt Co-Founder at Catapult Chicago
Jenny Floros
Jenny FlorosRegional Vice President of Sales at Groupon
Craig Wortmann
Craig Wortmann CEO at Sales Engine
Ha Nguyen
Ha NguyenHead of Marketing at Beyond Pricing
Jason Felger
Jason Felger Head of Operating Platform at Jump Capital
Brittany C. Manopello
Brittany C. ManopelloDirector, Sales and Customer Success Enablement at Glassdoor
Michael Megerian
Michael Megerian EVP of Enterprise Sales & Account Management at Yello
Conner Burt
Conner Burt President at Lessonly
Ankur Passi
Ankur PassiVP of Sales at Telnyx
Joe Flanagan
Joe Flanagan CEO at Acquirent
Elles Skony
Elles SkonyHead of People at XSELL Technologies
Jonathan Ellis
Jonathan EllisManaging Director at Sandalphon Capital
Bryan Naas
Bryan Naas VP of Sales Productivity at Braze
Dustin Deno
Dustin DenoSVP of Global Sales at Showpad
Helee Lev
Helee LevCRO at Goby
Shannon Ward
Shannon WardVP of People at Beyond Pricing
Samantha McKenna
Samantha McKennaFounder at #samesales Consulting
Jen Igartua
Jen IgartuaChief Services Officer at Go Nimbly
Helen Baptist
Helen BaptistChief Operating Officer at PathFactory
Todd Caponi
Todd CaponiFounder at Sales Melon

Our Amazing Sponsors & Partners

Sales Assembly partners with the top companies and influencers in the industry, helping to provide our members with critical services, resources and support related to revenue growth & enablement.

Let’s Be Best Friends :)