Book more meetings. Convert more pipeline.
Give your SDRs and BDRs the prospecting frameworks, messaging playbooks, and objection-handling skills they need to book meetings and source more pipeline.
The Multi-Channel Cadence Map
A ready-to-run cadence map that sequences email, phone, LinkedIn, and video
touches so XDRs stay persistent without becoming pests.
A ready-to-use framework from Sales Assembly that gives your team a proven play for a critical revenue moment.
Download it, run it on your next call or review, and share it with your manager or team.
Instant download – No form fill required
What changes when your XDRs train with Sales Assembly.
More meetings booked
XDRs work from prospecting frameworks that hold up against a real list and a crowded tech stack — so outreach turns into booked meetings more often.
Higher meeting-to-opportunity conversion
Sharper qualification on the booking call means AEs accept more of what gets passed to them, and more of those meetings become real, sourced opportunities.
Faster ramp
New XDRs reach full productivity sooner, backed by certification-based onboarding and frameworks on the skills that matter first.
Stronger confidence and retention
XDRs build real confidence in the motion — and reps who feel like they’re getting better are reps who stick around, and get promoted.
The prospecting skillset, sequenced for how XDRs actually book.
Five certifications, live-taught in modules your reps can attend in any order.
Prospecting
Break through the noise with personalized, multi-channel outreach that consistently drives pipeline.
Anatomy of Effective Cold Email and Social Outreach
Creating Awareness
Strategies for Multi-Channel Outreach
Anatomy of Effective Cold Calling
Pipeline Planning
Build and prioritize a high-potential pipeline through targeted research, territory planning, and coordinated execution.
Account Research & Territory Planning
Persona-Centric Messaging
Territory Exhaustion
Co-Selling
Positioning
Articulate value and competitive differentiation in ways that resonate with modern buyers.
Building Credibility with Research & Social Proof
Positioning Through Value Delivery
Tying Value to Prospect Pain
Strategies to Differentiating
Objection Handling
Anticipate, understand, and overcome objections with empathy and precision to turn resistance into revenue.
Understanding the Objection
Developing Confidence and Trust
Strategies for Overcoming Status Quo
Navigating the Most Common Objections
Qualification
Identify and advance high-quality opportunities while confidently walking away from poor-fit deals.
Getting Clarity: Budget, Timeline, and Pain
Listening for Buyer Signals
Discovering Buyer Motivation
Disqualification with Confidence
Let’s see if we’re a fit.
Tell us where your reps are stuck. We’ll show you where we can help, and point you elsewhere if we can’t.
