Expanding Into New Markets & Products

Launching a new product or moving upmarket? Sales Assembly gives your GTM team the commercial skills to confidently sell into new territories, navigate unfamiliar buyers, and accelerate early success.

The Challenge

Launching new products or entering new markets (such as going from Mid-Market to Enterprise) requires in-depth focus on core commercial skills for the team. Without the right preparation, teams sputter and struggle – directly impacting revenue growth. Expansions often fail not because of strategy, but because the team doesnโ€™t know how to sell in the new motion.

Expansion can fail without core commercial skills

How Sales Assembly Helps

Sales Assembly ensures your sales and post-sales teams are equipped to win in any new motion. We complement your internal product and market training with expert-led programs that teach how to sell, position, and expand in evolving environments. From navigating enterprise cycles to leading commercial conversations, your teams gain the confidence and precision to perform fast.

Key Benefits:

  • Train reps on the skills needed to effectively sell new products

  • Build commercial readiness for shifting markets and motions

  • Reduce risk and accelerate revenue from new launches

As we expanded, we wanted to create a culture of continuous learning and skill development.ย  However, we didn’t have the internal resources to deliver content fast enough. Our reps were also asking for more external training options. By partnering with Sales Assembly, we’ve been able to solve both problems and we’ve been really happy with the results.

Keith Weightman, RVP Sales

Why Companies Choose Sales Assembly

Intentional Training

Targeted skill development that adapts teams to new selling environments fast

Leverage Peers

Leverage insights from 6,000+ GTM professionals navigating similar transitions

Immediate Revenue Results

Faster revenue recognition from new markets and product expansions

See the Magic in Action

Letโ€™s discuss how Sales Assembly can add the horsepower you need to outperform your revenue goals.