Learning that drives real impact

Every Sales Assembly certification is built to strengthen one of the three Growth Levers revenue organizations rely on most: Building Qualified Pipeline, Increasing Win Velocity, and Retaining & Expanding Revenue.

2026 Skill Certifications

Our certifications are carefully designed to deliver lasting skills for your team. Each certification consists of 3โ€“4 expert-led modules, is offered LIVE three times per year, and is flexible enough for learners to take in any order. Every track is designed and delivered by our Executives-in-Residence, ensuring your team learns from leaders whoโ€™ve been there, done it, and know what drives results.

Building Qualified Pipeline

For: XDRs, AEs, AMs

Prospecting

The Prospecting Certification equips revenue professionals with the skills and strategies to break through the noise, build personalized multi-channel outreach, and consistently drive pipeline. Through targeted, expert-led sessions, participants learn how to engage prospects with compelling campaigns, establish meaningful connections, and execute innovative, customer-centric approaches that fuel revenue growth.

Building Qualified Pipeline

For: XDRs, AEs

Pipeline Planning

The Pipeline Generation Certification equips sellers to build and prioritize a high-potential pipeline through targeted research, strategic territory planning, and coordinated go-to-market execution. Participants learn to identify the right accounts, tailor outreach with precision, and collaborate cross-functionally to generate demand. The result is stronger consistency, higher-quality opportunities, and a more predictable flow of revenue.

Building Qualified Pipeline

For: XDRs, AEs, AMs

Positioning

The Positioning Certification equips sellers to articulate value and competitive differentiation in ways that resonate with modern buyers. Participants learn to build trust quickly, align messaging to prospect pain and desired outcomes, and leverage proof points that set them apart from the competition. The result is stronger credibility, more compelling conversations, and increased buyer engagement.

Building Qualified Pipeline

For: XDRs, AEs, AMs

Qualification

The Qualification Certification equips sales professionals with the skills to identify and advance high-quality opportunities while confidently walking away from poor-fit deals. Participants learn to uncover buyer intent, apply structured qualification methodologies, and leverage AI tools to improve pipeline efficiency and collaboration. The result is a more focused pipeline, stronger cross-functional alignment, and higher win rates.

Building Qualified Pipeline

For: XDRs, CSMs, AEs, AMs

Objection Handling

The Objection Handling Certification equips revenue professionals with the strategies and techniques to anticipate, understand, and overcome objections with confidence. Participants learn the psychology behind objections, how to respond with empathy and precision, and how to guide conversations toward positive outcomes. The result is stronger customer trust, deeper engagement, and the ability to turn resistance into revenue.

Increasing Win velocity

For: AEs, AMs

Complex Selling

The Complex Selling Certification equips sellers to manage high-stakes, multi-threaded enterprise deals with precision and influence. Participants develop the executive presence, deal coordination, and stakeholder management skills needed to navigate long, layered sales cycles and expand key accounts. Through proven tools and frameworks, sellers learn to drive momentum, win complex opportunities, and deliver sustained growth.

Increasing Win velocity

For: CSMs, AEs, AMs

Value Articulation

The Value Articulation Certification equips revenue professionals to demonstrate tangible value through storytelling, ROI, and outcome-driven messaging. Participants learn to connect customer pain with solution impact, communicate in the language of the business, and guide buyers through a structured, compelling process. The result is stronger trust, faster deal cycles, and solutions that resonate and deliver measurable impact.

Increasing Win velocity

For: CSMs, AEs, AMs

Deal Management

The Deal Management Certification equips revenue professionals with the skills and frameworks to align with stakeholders, understand buyer motivations, and navigate complex sales cycles with confidence. Participants learn to take control of the deal process, maintain momentum, and drive measurable progress through structured, strategic execution. The result is more predictable outcomes, stronger partnerships, and consistent revenue success.

Increasing Win velocity

For: CSMs, AEs, AMs

Negotiation

The Negotiation Certification equips revenue professionals with the mindset, preparation, and tactical skills to confidently navigate pricing discussions and overcome resistance without sacrificing deal value. Participants learn to build trust, communicate value effectively, and guide negotiations toward mutually beneficial outcomes. The result is stronger agreements, preserved margins, and long-term, value-driven customer relationships.

Retaining & Expanding Revenue

For: CSMs, AMs

Relationship Management

The Relationship Management Certification equips customer-facing professionals with the skills to build and sustain trust, align stakeholders, and proactively guide customers through their journey. Participants learn to strengthen partnerships through value-driven interactions, strategic communication, and long-term collaboration. The result is deeper relationships, higher customer satisfaction, and lasting revenue impact.

Retaining & Expanding Revenue

For: CSMs, AEs, AMs

Expansion Selling

The Expansion Selling Certification equips revenue professionals to uncover growth signals, map upsell potential, and mobilize internal champions within existing accounts. Participants learn to identify and capitalize on opportunities, execute strategic expansion plans, and align with evolving customer needs. The result is deeper relationships, increased account value, and significant gains in customer lifetime revenue.

Retaining & Expanding Revenue

For: CSMs, AMs

Conflict Resolution

The Conflict Resolution Certification equips customer-facing professionals with practical tools to de-escalate issues, manage escalations, and proactively prevent conflict. Participants learn to preserve trust during challenging conversations, collaborate with internal teams, and influence product outcomes in ways that align with customer needs. The result is stronger relationships, protected revenue, and long-term customer success.

Retaining & Expanding Revenue

For: CSMs, AMs

Risk Mitigation

The Risk Mitigation Certification equips customer success professionals with the strategies to detect risks early, prevent churn, and strengthen stakeholder alignment. Participants learn to apply structured engagement, data-driven planning, and personalized outreach to protect customer health and drive growth. The result is stronger retention, improved efficiency, and long-term customer satisfaction.

Retaining & Expanding Revenue

For: AMs, CSMs

Strategic Account Management

The Strategic Account Management Certification equips customer-facing professionals to strengthen long-term partnerships through proactive planning and strategic relationship development. Participants learn to lead renewal and growth conversations, support customers through change, and deliver consistent value across the customer lifecycle. The result is stronger retention, sustainable expansion, and mature, high-value accounts.