How Sales Assembly started
In the early part of this century, the landscape in Tech/SaaS experienced a massive revolution, and as a result, many fantastic services became available to support companies as they grew.
Ironically though, proper development for the sales & revenue functions was consistently overlooked. Companies were struggling to do this themselves, or were unhappy with their results from large firms, expensive consultants or other 3rd-parties
So we decided to try something different. In 2017, we planned a handful of events in Chicago with the sole purpose of bringing together sales leaders from local tech companies. The idea was to provide a forum to connect, share ideas, and learn from each other.
The need for continuous development became clear
After each event we did, the feedback was the same โ โThat was awesome! Whatโs next, and can I bring others from my company?โ
After this experiment, we realized there was, in fact, a needโฆbut one much larger than we had actually thought. As it turned out, not only did revenue leaders desire a community to call their own, but in addition, they wanted one single trusted resource to turn to in order to support the growth of their entire GTM organization.
And with that, Sales Assembly was born.
Redefining the future of professional development
What started in 2017 as a simple community for companies in Chicago, has transformed into a resource for the very best B2B Tech companies across the industry.
We wake up every day with a passion to continue building the best membership experience possible.
And, weโre just getting started. Weโre pumped to be on this ride. Please join us and the over 150 B2B tech companies who are members and building the future with us every day.
Meet our leadership team
Our commitments
Our Values
Sales Assembly Values are at the heart of why and how we work together, support our members and run the company:
Equitable Development + Diversity of Thought
Ensuring diversity of thought, idea, experience, culture, race, gender, and background is at the forefront, and will continue to be at the forefront of who we invite to speak and facilitate at our various events, panels, and training sessions. We believe strongly is ensuring that Sales Assembly is a community that embodies the excellent people all around us, and that we’re giving the thousands of learners every year who come through our doors (physical and virtual) and opportunity to experience diversity of thought.
In Our Roots
Since the launch of Sales Assembly in 2017, our commitment towards diversity, equity, and inclusion has been rooted in our core approach as an organization. To this end, we have multiple ways in which we work to move the needle – even ever so slightly – in this critical area.
Advisory Board
Our Amazing Sponsors & Partners
Sales Assembly partners with the top companies and influencers in the industry, helping to provide our members with critical services, resources and support related to revenue growth & enablement.
