No One Buys a Treadmill for the Buttons

No one buys a treadmill because they like the buttons.
They buy it because they want to look better naked. 😏💪

So why are so many sales reps still pitching features instead of future states? 🤷‍♂️

Here’s the truth:
You’re not selling software.
You’re selling progress. 📈
A new chapter. 📖 A promotion. 🏆 A win. 🥇

1. Tie the “After” to a Personal Win

Don’t just say:

“You’ll save 12 hours a week.” ⏱️

Say:

“That’s 12 hours your CX lead isn’t firefighting escalations—she’s presenting her new onboarding strategy to the exec team.” 👩‍💼🎯

2. Show Them How They’ll Get There

Buyers need to believe they can reach the outcome. Map it out visually: 🗺️

• 30 Days: Team fully live 🚀

• 60 Days: First exec dashboard automated 📊

• 90 Days: Quarterly review with VP Ops 👔✅

3. Use Change Management as a Differentiator

Everyone can talk about features. 🧮
Top sellers talk about adoption and de-risking rollout. 🛡️🧠

Bottom Line

They’re not buying your UI. They’re buying the version of themselves that wins because of your product. 🪞🏅

Stop pitching buttons. 🔘
Start pitching better outcomes—and a plan to get there. 🎯📍

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