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Successfully Selling in Uncertain & Difficult Times (Video)


This spring, Sales Assembly has partnered with award-winning SaaS Sales Leader Todd Caponi along with Zendesk, Vidyard and Showpad to produce a brand new series called Fridays are for Closers. Every other Friday, we'll conduct a virtual program (free, and open to the public) designed to provide sales leaders, enablement professionals and/or top salespeople with strategic, tactical content they need at this time.  Please visit www.salesassembly.com/fridays for recordings of past programs plus a schedule of what's coming up next. And below, please find a recap (and recording) of the most recent episode.

Episode 1: Successfully Selling in Uncertain & Difficult Times


Uncertainty. It’s a crazy-maker for the brain, but even worse, a crazy-maker for your pipeline. And ready or not, uncertainty is here in Q1 2020. How bad will it get and for how long? Nobody can know for sure. But either way, it requires an immediate shift in sales strategy. In Episode 1 of Fridays are for Closers, we shared how uncertainty changes buying priorities for your customers/prospects, and how you can immediately prepare, take action and effectively shift your approach.




Host Todd Caponi is the author of the award-winning book, The Transparency Sale (Best “Sales” Book of 2019 | Best Book Awards), Managing Director of Chicago’s VentureSCALE, and a speaker & workshop leader as Principal of Sales Melon LLC. Todd is also a multi-time C-Level sales leader, a behavioral science nerd and has guided two companies to successful exits. Amongst other accolades, Todd won the 2009 American Business Award for Worldwide Vice President of Sales of the Year, for how he guided his technology sales organization through the last economic downturn.


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