• Sales Assembly

Fridays Are For Closers Season 2, Episode 2: How To Be A Great Storyteller (Video)

Updated: Sep 14

Brought to you by Sales Assembly and presented by our partners Lessonly, Showpad & Vidyard, "Fridays Are For Closers" is a bi-weekly series open to the public, where we dive into the most modern and top-of-mind strategies, themes and tactics as they pertain to successful B2B Tech Sales.


Please visit www.salesassembly.com/fridays for recordings of past programs plus a schedule of what's coming up next. And below, please find a recap (and recording) of the most recent episode.

This Episode: How To Be A Great Storyteller


In sales, stories can significantly elevate the conversation (and your relationship), or help to stop things in their tracks. Becoming a great storyteller, in every situation, is something anyone can do - if they follow the correct, repeatable framework. In this episode of Fridays Are For Closers, we’ll explore the arcs and adornments (such as callbacks, takeaways, gleaming objects and rules of three) that take stories from blah to brilliant! Knowing when to use these adornments keeps people captivated and helps make our stories really stick.




The host and featured thought leader of Season 2 for Fridays Are For Closers is Andrew Sykes. Andrew is a lecturer of Innovation and Entrepreneurship at the Kellogg School of Management, author and professional speaker on the topics of sales, leadership and high-performance, and an aficionado of habit-creation and human behavior. Andrew is the CEO and Co-Founder of Habits at Work, where he and his team help leaders and revenue-responsible teams master conversation skills and activate the 12 high-impact habits that build deep and lasting relationships with customers and move business forward.

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