Learn with your peers. Focus on key metrics.
Close more deals.

Sales Assembly’s outcome-based courses and certifications map every team member to the skills they need to effectively drive revenue and impact business metrics.

Focus on the skills move the needle

Ensure each member of your team is continuously improving the competencies and skills they need to impact metrics and become high performers.

Empower your reps. Gain more efficiency. Get better meetings.

Empower your Business Development Reps and Sales Development Reps with the XDR-focused development courses, certifications, and community they need to efficiently generate more meetings and revenue.

Guiding Metrics are common metrics of focus based on each various role within a B2B revenue organization.  Said another way, they’re desired business outcomes that will be influenced by focused and intentional skill development.

  • Activity Attainment
  • Response Rate
  • Qualified Opportunities

Skills are a non-exhaustive collection of abilities that influence execution and performance in each role. Individuals can become certified on various skills by completing a specific grouping of Modules, which lead to competency in that particular skill.

  • Productivity
  • Cold Communication
  • Positioning
  • Qualification
  • Objection Handling

View Courses

Courses are typically 50-min live, virtual programs facilitated by one of Sales Assembly’s featured thought leaders.  Courses vary in topic and complexity, and most are affiliated with achieving a skill certification.

  • Anatomy of Effective Cold Calling
  • Anatomy of Effective Cold Email and Social Outreach
  • Creating Awareness: Timeliness and Persistence
  • Developing Confidence and Trust in Communication
  • Getting Clarity: Budget, Timeline, and Pain
  • Give Before You Get: Providing Value Before a Sale
  • How to Gain Knowledge About Your ICP
  • Lead Nurturing to Build Relationships
  • Managing Your Tasks to Avoid Context Switching
  • Navigating the Most Common Objections

…and many more courses

Develop your sales reps. Focus on key metrics. Generate more revenue.

Empower your sales team with the AE-focused development courses, certifications, and community they need to close more deals and generate more revenue.

Guiding Metrics are common metrics of focus based on each various role within a B2B revenue organization.  Said another way, they’re desired business outcomes that will be influenced by focused and intentional skill development.

  • Self-Generated Pipeline
  • Deal Cycle Length
  • Average Contract Value
  • Win Rate
  • Forecast Accuracy

Skills are a non-exhaustive collection of abilities that influence execution and performance in each role. Individuals can become certified on various skills by completing a specific grouping of Modules, which lead to competency in that particular skill.

  • Cold Communication
  • Positioning
  • Qualification
  • Opportunity Prioritization
  • Negotiation
  • Value Articulation
  • Deal Management
  • Objection Handling
  • Pipeline Management for New Business

View Courses

Courses are typically 50-min live, virtual programs facilitated by one of Sales Assembly’s featured thought leaders.  Courses vary in topic and complexity, and most are affiliated with achieving a skill certification.

  • Account Segmentation and Deal Nurturing
  • Anatomy of Effective Cold Calling
  • Anatomy of Effective Cold Email and Social Outreach
  • Communicating Hard Value: Cost of Inaction and ROI
  • Creating and Leveraging Mutual Action Plans
  • Creating Awareness: Timeliness and Persistence
  • Developing Confidence and Trust in Communication
  • Differentiating with People, Product, and Process
  • Driving Urgency Throughout the Sales Cycle
  • Effective Demo Strategies

…and many more courses

Uplevel your CSMs. Keep your customers happy. Get more renewals.

Equip your customer success team with CSM-focused development courses, certifications, and community so you can keep nurturing and growing your customer base.

Guiding Metrics are common metrics of focus based on each various role within a B2B revenue organization.  Said another way, they’re desired business outcomes that will be influenced by focused and intentional skill development.

  • Time to Value
  • Customer Health
  • Time to Resolution
  • Retention Rate

Skills are a non-exhaustive collection of abilities that influence execution and performance in each role. Individuals can become certified on various skills by completing a specific grouping of Modules, which lead to competency in that particular skill.

  • Onboarding Management
  • Negotiation
  • Value Articulation
  • Product Adoption
  • Relationship Management
  • Conflict Resolution
  • Consultative Support
  • Risk Mitigation
  • Pipeline Management for Existing Business

View Courses

Courses are typically 50-min live, virtual programs facilitated by one of Sales Assembly’s featured thought leaders.  Courses vary in topic and complexity, and most are affiliated with achieving a skill certification.

  • Balancing Organizational vs Customer Advocacy
  • Communicating Hard Value: Cost of Inaction and ROI
  • Creating and Utilizing Account Plans
  • Creating and Utilizing Mutual Success Plans
  • De-Escalating Customers
  • Developing Confidence and Trust with Your Customers
  • Differentiating with People, Product, and Process
  • Effective Demo Strategies
  • Escalation Process Management and Best Practices
  • Leading Organized and Productive Meetings

…and many more courses

Empower your account managers. Increase renewals. Grow your accounts.

Help your team thrive by providing development courses, certifications, and community focused specifically on account management, all year long.

Guiding Metrics are common metrics of focus based on each various role within a B2B revenue organization.  Said another way, they’re desired business outcomes that will be influenced by focused and intentional skill development.

  • Time to Value
  • Customer Health
  • Time to Resolution
  • Retention Rate

Skills are a non-exhaustive collection of abilities that influence execution and performance in each role. Individuals can become certified on various skills by completing a specific grouping of Modules, which lead to competency in that particular skill.

  • Cold Communication
  • Positioning
  • Negotiation
  • Value Articulation
  • Deal Management
  • Product Adoption
  • Relationship Management
  • Conflict Resolution
  • Consultative Support
  • Risk Mitigation
  • Pipeline Management for Existing Business

View Courses

Courses are typically 50-min live, virtual programs facilitated by one of Sales Assembly’s featured thought leaders.  Courses vary in topic and complexity, and most are affiliated with achieving a skill certification.

  • Creating and Leveraging Mutual Action Plans
  • Driving Urgency Throughout the Sales Cycle
  • Communicating Hard Value: Cost of Inaction and ROI
  • Differentiating with People, Product, and Process
  • Effective Demo Strategies
  • Presenting and Applying Pricing Levers
  • Pricing Integrity: When to Advocate and When to Walk
  • Relevant Storytelling
  • Strategies for Delivering Pricing Recommendations
  • The Psychology of Negotiation

…and many more courses

Develop your own skills. Lead from the front.

Courses to help managers and leaders within your organization continue to development, and build a high-performing revenue team

Guiding Metrics are common metrics of focus based on each various role within a B2B revenue organization.  Said another way, they’re desired business outcomes that will be influenced by focused and intentional skill development.

  • Time Spent in Meetings
  • Direct Report Success Rate
  • Direct Report Satisfaction
  • Consistent Business Outcomes Achieved

Skills are a non-exhaustive collection of abilities that influence execution and performance in each role. Individuals can become certified on various skills by completing a specific grouping of Modules, which lead to competency in that particular skill.

  • Meeting Operations
  • Time Management
  • Hiring
  • Performance Management
  • Coaching Excellence
  • Building Culture
  • Change Management
  • Career Pathing
  • Prioritization Based on Impact
  • Cross-Functional Collaboration
  • Capacity Planning

View Courses

Courses are typically 50-min live, virtual programs facilitated by one of Sales Assembly’s featured thought leaders.  Courses vary in topic and complexity, and most are affiliated with achieving a skill certification.

  • Building Culture
  • Capacity Planning
  • Career Pathing
  • Coaching Excellence
  • Cross-Functional Collaboration
  • Hiring
  • How to Run and Participate in Purpose-Driven Meetings
  • Meeting Operations
  • Performance Management
  • Prioritization Based on Impact

…and many more courses

Developing relevant skills, all year long

  • 1

    In this example, your priority is to improve your AE’s win rates.

  • 2

    To do so, they get certified on the skill of Positioning by completing all 4 courses for that skill.

  • 3

    Then, continue to impact Win Rates by focusing on additional skills such as Qualification and Objection Handling.

Learn together, with practical takeaways and adoption plans

Professional development doesn’t matter unless learnings are implemented in the field. We incorporate tactical takeaways, peer support, and ongoing reinforcement in year-round courses to help drive adoption and improvement.

Stay on top of the latest trends with our vetted subject matter experts

Step outside the four walls of your organization + away from one singular methodology or viewpoint.  Allow your team to learn from our industry’s foremost Subject Matter Experts.

Book a 1:1 Strategy Call

Get in touch for a chat with our executive team. We will discuss your business goals and determine if Sales Assembly can be a resource for you as you grow.