Understanding Skills and Certifications
Understand the framework behind Sales Assembly’s programming so you can plan your learning path effectively.
Sales Assembly offers nearly 200 live programs per year, organized around 12 core commercial skills:
- Cold Communication
- Conflict Resolution
- Consultative Support
- Deal Management
- Negotiation
- Objection Handling
- Positioning
- Product Adoption
- Qualification
- Relationship Management
- Risk Mitigation
- Value Articulation
Most learners choose to work toward skill certifications. Each certification requires attending anywhere between 2–5 live programs within the same skill.
Within your member portal account, you can always see which skills are recommended for you based on your role, as well as track programs towards specific certifications.
Once you complete the required programs for a skill certification, you’ll see that listed within your account under roles > (persona), and you’ll also get an email confirmation from Sales Assembly and then be encouraged to share the news internally or on LinkedIn
Need help deciding which skills to pursue? Talk to your manager or explore the program calendar using the filters for role and skill.
