Using Sales Assembly Alongside Internal Enablement

HQ Chicago, IL

FUNDING Series E

MEMBER SINCE 2017

EMPLOYEE COUNT 800

INDUSTRY E-commerce Fulfillment Tech

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Current Active Users
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Certifications Earned to Date
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Live Learning Hours Over Past 365 Days
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Total Lifetime Program Attendance

The Initial Need

We joined Sales Assembly before we had much of a Sales Enablement team or could afford additional professional development for our revenue teams. Sales Assembly seemed like a relatively low lift way to go from nothing to something in terms of Sales training and professional development. Little did we know we were going to get so much more!

How Sales Assembly is Being Used

As we’ve evolved our enablement foundation over the years, Sales Assembly is now part of our new hire onboarding process for BDRs, AEs and Success – employees create a login to SA the first week they start. While we do not require courses, we do strongly encourage the teams to attend sessions relevant to their roles. In addition, Sales Enablement plugs SA sessions weekly in Slack as well as our all-revenue meeting on Mondays. Enablement also recommends on-demand courses for new initiatives or shifts in GTM strategy. We have recently added our international sales teams to SA as well and encouraged them to attend.

For our more leadership-minded reps, SA provides an opportunity to teach back what they have learned to the greater teams. This allows those reps to dip their toes into management and decide if its a path they want to follow.

Overall Sentiment

We have found reps have much more confidence after attending SA sessions. In this remote world, the opportunity to interact with people outside of Shipbob, in their same role, is so valuable. Amongst other great benefits of SA, our team members get to see what other professionals are going through and it’s often very similar – something our in-house team just can’t provide. Sales Assembly has been, and continues to be a great resource for our enablement team, and revenue org overall!

From our CRO down to new hire BDRs, everyone in our revenue org has an opportunity to leverage SA to get better at their job. The content is always relevant to the current climate and hyper focused on a particular role, which was not the case with our previous high level consulting engagement. An unintended result has been fostering a continuous environment of learning and improving their craft. We are so grateful for our partnership with SA!”

Marina Golemis, SVP, North American Sales