We’ve gotten more value that I can truly recognize from our Sales Assembly membership over the years! As we continued to build out our SaaS offering, things like strategy discussions during the peer groups to formal training programs to access to processes and frameworks really provided the complete direction we needed. The various viewpoints and resources provided to us, at a pace we were comfortable with, helped us to grow properly and ultimately accelerate our results. You just don’t get this type of unique value and support from a singular consultant or a 3rd party resource built around things like slack channels and impersonal webinars.
As a result, we’ve also now been able to completely re-organize the Sales team, moving from a regional structure to a functional structure and bringing Sales Ops and Field Ops into the sales org to create a new Revenue Operations function. In large part, this effort was informed by what I had learned through Sales Assembly over the last 2 years.