Sales is like dating.
You donโt propose on the first date.
You show up, listen, build trustโand prove you’re worth a second conversation.
Yet too many sellers still show up with commission breath, pushing for the close before they’ve earned the right to ask for it. ๐ฌ
๐ฏ The Pitch I Actually Remember
A while back, I was pitched by a vendor. Early in the conversation, I casually mentioned a few personal things:
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My wife, our pet human (aka toddler) ๐ถ, and I love to travel โ๏ธ
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We wouldn’t be buying for at least two quarters ๐๏ธ
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We were evaluating multiple vendors and not in a rush
Most reps wouldโve taken that as a โmaybe someday,โ slapped me into a nurture sequence, and moved on.
But not this guy. ๐
โ๏ธ He Played It Differently
Hereโs what he did instead:
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Email #1 (Same Day):
A short thank-you noteโฆ and a restaurant recommendation ๐ฝ๏ธ for the city we were about to visit. -
Email #2 (One Month Later):
No pitch. Just another restaurant rec, this time tied to a new destination ๐ -
Email #3 (Four Months Later):
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Subject line: โHow was the trip??โ
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Body: Empty.
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Thatโs it.
I replied.
We reconnected.
I bought that month. ๐ผโ
๐ง Why It Worked
He didnโt win because of the product.
He won because he stayed present without being pushy.
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He Actually Listened โ Details matter. ๐
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He Made Himself Memorable โ No fluff. No over-automation. Just relevance. ๐ง
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He Played the Long Game โ He waitedโand stayed top of mind the whole time. ๐ฐ๏ธ
๐ฉ Desperation Kills Trust
A desperate seller is like someone proposing on the first date. ๐
It reeks of commission breathโand sends buyers running. ๐โโ๏ธ๐จ
High-value deals aren’t won with pressure.
They’re won with presence, patience, and timing. โณ
โ Final Take
Sales isnโt about urgencyโitโs about relevance.
And the best reps?
They know how to show up in ways that matter, even when the deal isnโt closing this quarter.
Because when the time is right, theyโre the only option that makes sense. ๐
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