Fireside Friday with Brian Bar

November 29, 2018



This is our interview with Brian Bar, Founder and CEO of Victory Lap.  You can follow Victory Lap at @VictoryLapHQ.


Sales Assembly: Give us your quick background in sales.


Brian: I was fortunate to start my career in sales and quickly became a top producer. But I have spent most of my time leading teams. I created Groupon's Sales On-boarding department in 2013 to help our new hires achieve ROI faster (it worked). I led sales for ThinkCERCA pre/post Series A. Most recently, I launched Victory Lap in October 2016 to help individuals transition into sales and give employers a better quality talent pool to recruit from.


Sales Assembly: What's your biggest accomplishment in sales or sales leadership?


Brian:  Starting Victory Lap. In our first year, we've been able to make a significant impact on many individuals' success in the field and companies' top line growth. I'd like to think we're just getting started as well.


Sales Assembly: What's the best piece of sales advice you ever got?


Brian:  Tim Carter. First boss I had out of college. Dude was a BA. His advice was the lazy person works twice. Hitting activity numbers is easy, but if it's without purpose and the right intent, you end up starting over a lot and working double to achieve the results you need.


Sales Assembly: What's the biggest challenge facing a sales rep today, and how would you recommend they overcome it?


Brian:  Too many tools!! There seems to be a technology for every task/activity these days. Sales people need to think critically, and I've seen a bit of a reliance on other things vs. their own ability and intuition. I'd recommend they watch Rocky IV. Superior technology doesn't always equate to results.


Sales Assembly: Do you currently have a mentor when it comes to sales, or have you ever?  If so, what did they teach you?


Brian:  Yes, Steve Bachert. He was referred to me by a friend, and he's been a great person to have in my corner as I've been building the company. He's taught me a lot about how sales leaders hire and retain talent. There's no secret sauce here, but his success and background has been key to our model.


Sales Assembly: What's the best sales book you've ever read?  What are you reading now?


Brian:  Best = How to Win Friends and Influence People. I'm currently reading Michael Lewis, The Undoing Project.


Sales Assembly: Best sales or business related books, articles, podcasts or newsletters?


Brian:  HBR stuff is great. How I Built This is a great podcast that reinforces the importance of getting sales right. And, of course, the Sales Assembly newsletter.


Sales Assembly: What's the best advice you'd give to someone just starting a career in sales?


Brian:  Try Harder. Most people give up before it becomes easier and rewarding. Grit will make all the difference.


Sales Assembly: Do you see any interesting future trends as it pertains to sales?


Brian:  Top of the funnel conversion will continue to be a big focus for companies, and there seems to be a lot of investment in getting it right. AI will have a role, but don't ever see it replacing salespeople. And how they identify and hire still has a lot of room for improvement. Big changes coming in this area.


Sales Assembly: What is your favorite sales-related movie?


Brian:  Planes Trains and Automobiles. Del Griffith is a legend in the trade.

Share on Facebook
Share on Twitter
Please reload

Featured Posts

Fireside Friday with Maria Tribble

December 3, 2019

Please reload

Recent Posts

December 3, 2019

Please reload