• Sales Assembly

Fridays Are For Closers Season 2, Episode 1: Creating A Moving Story (Video)

Updated: Sep 14

Brought to you by Sales Assembly and presented by our partners Lessonly, Showpad & Vidyard, "Fridays Are For Closers" is a bi-weekly series open to the public, where we dive into the most modern and top-of-mind strategies, themes and tactics as they pertain to successful B2B Tech Sales. Please visit www.salesassembly.com/fridays for recordings of past programs plus a schedule of what's coming up next. And below, please find a recap (and recording) of the most recent episode.

This Episode: Creating A Moving Story

While stories can be entertaining, the point of storytelling in sales is to change other people’s points of view, their models of the world or help them avoid taking the wrong actions. In this episode of Fridays Are For Closers, we’ll look at a specific structure for telling stories that really move buyers, by drilling into the 4 Cs of an effective story.

The host and featured thought leader of Season 2 for Fridays Are For Closers is Andrew Sykes. Andrew is a lecturer of Innovation and Entrepreneurship at the Kellogg School of Management, author and professional speaker on the topics of sales, leadership and high-performance, and an aficionado of habit-creation and human behavior. Andrew is the CEO and Co-Founder of Habits at Work, where he and his team help leaders and revenue-responsible teams master conversation skills and activate the 12 high-impact habits that build deep and lasting relationships with customers and move business forward.

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