Customers have their own stories. Where they’ve come from, what they’re dealing, how they feel about it, where they hope to end up, and how they are planning on getting there. If you don’t know that story, don’t expect to become a part of it! In other words, don’t expect to make a sale!
When it comes to telling stories as sellers, we think that our stories should be about us, our other clients, and, of course many of them should. But the most important story is your customer’s story, because selling is essentially figuring out, if appropriate, how to include you and your company into your customer’s story.
Join Sales Assembly and Andrew Sykes, CEO and Founder of Habits at Work, as we explore how to learn and tell you customer’s story. And then how to tell stories to sell you and your products into their narrative!
ADDITIONAL INFO TO KNOW
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