Storytelling as a Marketing Superpower

PROGRAM DESCRIPTION

Go-to-market plans. Campaigns and programs. Inbound vs. outbound. Demand generation vs. capture.

Marketers talk tactics all day every day. But, if your narrative doesn’t connect with the real-life worries and needs of your customers … it’s just a lot more noise in the feed, spam in the inbox.

The solution? A strong story. One that can be told as a narrative across your marketing programs, tactics and in all of your content.

One that speaks to the customer, in the voice that they can relate to.

Becoming a master storyteller is both art and science. Join Sales Assembly and Mark Kilens, Chief Marketing Officer at Airmeet, to learn how to implement both at our Skills Development Course on April 13th where we’ll review:

• The influence and impact of strong storytelling in marketing
• The building blocks of brand + sales stories
• How and where to deploy stories
• Measuring a narrative’s success

ADDITIONAL INFO TO KNOW

This program is open to all employees of SA member companies. You must be logged into your account to RSVP for this program. If you need help logging in or need help setting up your account, please email lissie@salesassembly.com.

All registrants of this program comply with our Terms and Conditions.

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