Developing your ICPs and Personas In Order to Nail Product Positioning

PROGRAM DESCRIPTION

Sales Assembly Strategy Labs are practical deep dives and hands-on ways for leaders to grow and solve their company’s most pressing issues and challenges. Each Strategy Lab consists of a half-day of formal learning, advisory, and guidance on strategy and implementation with our industry’s foremost SMEs, as well as the platform to collaborate with fellow marketing and sales leaders. Attendees will leave being able to build out a new or improve an existing function within your organization. 

SCHEDULE

• The how and why of building out your ICP and personas
• Crafting product positioning that resonates and drives customer action

ADDITIONAL INFO TO KNOW

This program is open to all employees of SA member companies. You must be logged into your account to RSVP for this program. If you need help logging in or need help setting up your account, please email lissie@salesassembly.com.

All registrants of this program comply with our Terms and Conditions.