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Virtual Event Virtual Event
June 15, 2022
9:00 am - 3:00 pm CDT


Sales Assembly’s Demand Generation Certification Program educates participants on fundamental skills that all Marketing professionals need to master in order to be effective in their role.

This certification includes a comprehensive, one-day virtual training of classroom-style learning and strategic breakout rooms. A unique benefit of this certification involves ongoing continuing education requirements through various Sales Assembly programs.

To receive their certification, individuals must participate in all 4 modules and attend the full day of training.


  • Tools and Tech Stack by Naomi David. If marketing and customer outreach is manual, it’s not scalable. This module focuses on what kinds of tools can be essential, and helpful, as well as what to avoid in your stack.
  • Customer Lifecycle Management by Lauren Kishpaugh. Marketing plays a huge role in outreach to existing customers, but so often does so in silos and without the proper alignment. This session will discuss effective ways to market to existing customers, and what kind of communication is essential with the support teams.
  • SEO Content Optimization Mitchell Causey. Creating an incredible product is only as effective as the people who know what it is, how to buy it, and how to use it. This module will dive into ways to effectively optimize your web content and get your product in front of the right buyer!
  • Lead Management/Qualification by Luke Reynebeau. MQL? SQL? How do you identify a lead, and ensure it matches your ICP? How do you work with sales to identify a great prospect and seamlessly work together to begin outreach? This module will walk you through the various ways to funnel leads into the pipeline.


This program is open to all employees of SA member companies who are currently in a Demand Generation or marketing role. You must be logged into your account to RSVP for this program. If you need help logging in or need help setting up your account, please email [email protected]

This is a virtual program. Upon signing up, all registrants will receive a calendar invite with Zoom log-in information to attend this certification.

All registrants of this program comply with our Terms and Conditions.

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