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Virtual Event Virtual Event
February 15, 2023
9:00 am - 3:00 pm CST


Sales Assembly’s BDR/SDR Leadership Certification Program educates participants on fundamental skills that all BDR/SDR Leaders need to master in order to be effective in their role.

This certification includes a comprehensive, one-day virtual training of classroom-style learning and strategic breakout rooms. A unique benefit of this certification involves ongoing continuing education requirements through various Sales Assembly programs.

To receive their certification, individuals must participate in all 4 modules and attend the full day of training.


  • BDR/SDR Leadership Fundamentals by Jake Bernstein: You will learn how to mobilize 3 key facets of being an effective BDR/SDR leader: communication, sales process-building, and coaching to the process.
  • Interviewing & New Hire Success by Caroline Celis: You will learn how to leverage a process for sourcing, interviewing, hiring, onboarding and integrating.
  • Accountability and Career Progression by Matthew Loria: You will learn how to create a framework of accountability that leads to successful career progression.
  • Quality Coaching by Alex Wilson: You will learn how to utilize a process for coaching and development.


This program is open to all employees of SA member companies who are currently in a BDR / SDR Sales Leadership role.  You must be logged into your account to RSVP for this program. If you need help logging in or need help setting up your account, please email [email protected].

This is a virtual program. Upon signing up, all registrants will receive a calendar invite with Zoom log-in information to attend this certification.

All registrants of this program comply with our Terms and Conditions.

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