Loading Events
Virtual Event Virtual Event
August 9, 2023
9:00 am - 3:00 pm CDT


Sales Assembly’s BDR/SDR Certification Program educates participants on fundamental skills that all BDR/SDR professionals need to master in order to be effective in their role.

This certification includes a comprehensive, one-day virtual training of classroom-style learning and strategic breakout rooms. A unique benefit of this certification involves ongoing continuing education requirements through various Sales Assembly programs.

To receive their certification, individuals must participate in all 4 modules and attend the full day of training.


  • Email Effectiveness. Email and electronic outreach is a key part of an SDR or BDR’s day-to-day activities. There’s only one problem – everyone else is also emailing your prospect. This module breaks down ways to stand out and gain interest from your customers.
  • Outreach Strategy . There are several ways to successfully connect to your prospects, and ensuring that you do so in a way that’s efficient, and relevant is important! This module covers the process for building and executing your outreach strategy.
  • Objection Handling. As a sales professional, objections come with the territory! As a front-line role, and often the first engagement with a prospect, learning how to navigate objections will ultimately lead to success and higher morale. This module covers the psychology and tactics of fielding objections and transitioning them to discovery.
  • Qualifying Prospects. If you’re focusing your outreach on the wrong prospects, you’re burning time and money, and likely missing your target. A core responsibility of a BDR or SDR is the ability to identify your company’s Ideal Customer profile. This session uncovers what to look for and how to become an expert at ICP identification.


This program is open to all employees of SA member companies who are currently in a BDR/SDR role. You must be logged into your account to RSVP for this program. If you need help logging in or need help setting up your account, please email [email protected]

This is a virtual program. Upon signing up, all registrants will receive a calendar invite with Zoom log-in information to attend this certification.

All registrants of this program comply with our Terms and Conditions.

Go to Top