How Sales Assembly started

In the early part of this century, the landscape in Tech/SaaS experienced a massive revolution, and as a result, many fantastic services became available to support companies as they grew.

Ironically though, proper development for the sales & revenue functions was consistently overlooked. Companies were struggling to do this themselves, or were unhappy with their results from large firms, expensive consultants or other 3rd-parties

So we decided to try something different. In 2017, we planned a handful of events in Chicago with the sole purpose of bringing together sales leaders from local tech companies. The idea was to provide a forum to connect, share ideas, and learn from each other.

The need for continuous development became clear

After each event we did, the feedback was the same – “That was awesome! What’s next, and can I bring others from my company?”

After this experiment, we realized there was, in fact, a need…but one much larger than we had actually thought. As it turned out, not only did revenue leaders desire a community to call their own, but in addition, they wanted one single trusted resource to turn to in order to support the growth of their entire GTM organization.

And with that, Sales Assembly was born.

Redefining the future of professional development

What started in 2017 as a simple community for companies in Chicago, has transformed into a resource for the very best B2B Tech companies across the industry.

We wake up every day with a passion to continue building the best membership experience possible.

And, we’re just getting started. We’re pumped to be on this ride. Please join us and the over 150 B2B tech companies who are members and building the future with us every day.

Meet our leadership team

Jeff Rosset
Jeff RossetCo-Founder & Chief Executive Officer
Matt Green
Matt Green Co-Founder & Chief Revenue Officer
Brad Rosen
Brad RosenPresident & Head of Revenue Operations
Georgie Papacostas
Georgie PapacostasVP of Customer Success
Alex Mislan
Alex MislanVP of Product Strategy

Our commitments

Our Values

Sales Assembly Values are at the heart of why and how we work together, support our members and run the company:

  • We put the why, FIRST
  • We live a growth mindset
  • We embrace full accountability & ownership
  • We deliver value & impact
  • We invest in relationships

Equitable Development + Diversity of Thought

Ensuring diversity of thought, idea, experience, culture, race, gender, and background is at the forefront, and will continue to be at the forefront of who we invite to speak and facilitate at our various events, panels, and training sessions. We believe strongly is ensuring that Sales Assembly is a community that embodies the excellent people all around us, and that we’re giving the thousands of learners every year who come through our doors (physical and virtual) and opportunity to experience diversity of thought.

In Our Roots

Since the launch of Sales Assembly in 2017, our commitment towards diversity, equity, and inclusion has been rooted in our core approach as an organization. To this end, we have multiple ways in which we work to move the needle – even ever so slightly – in this critical area.

Advisory Board

Betsy Ziegler
Betsy Ziegler CEO at 1871
Adam Johnson
Adam Johnson SVP of Sales at ActiveCampaign
Michelle Y. Bess
Michelle Y. Bess VP of Talent & DEI at OppLoans
David Cohen
David Cohen VP of North America, Talent Solutions at LinkedIn
Doug Landis
Doug Landis Growth Partner at Emergence Capital
Stephanie Jenkins
Stephanie Jenkins SVP of Sales at Flowhub
Ryan Barretto
Ryan Barretto President at Sprout Social
Dana Wright
Dana Wright Managing Director at MATH Venture Partners
Dan Dal Degan
Dan Dal DeganOperating Executive at Marlin Equity Partners
Gauri Chawla
Gauri Chawla VP of Global Alliances at inRiver
Eric Gilpin
Eric GilpinSVP of Sales at Upwork
Morgan J Ingram
Morgan J IngramDirector of Sales Execution at JB Sales
Amy Dordek
Amy Dordek Director of Business Development at Lucas James
Anthony Watson
Anthony WatsonCofounder, VP Strategy at ShipBob
Karry Kleeman
Karry Kleeman CRO at LogicGate
Kevin Willer
Kevin Willer General Partner at Chicago Ventures
Jeff Ellman
Jeff Ellman Co-Founder at Hireology & UrbanBound
 Clay Bentley
Clay Bentley VP of Sales at metadata.io
Ryan Leavitt
Ryan Leavitt Co-Founder at Catapult Chicago
Craig Wortmann
Craig Wortmann CEO at Sales Engine
Ha Nguyen
Ha NguyenHead of Marketing at Beyond Pricing
Jason Felger
Jason Felger Head of Operating Platform at Jump Capital
Michael Megerian
Michael Megerian EVP of Enterprise Sales & Account Management at Yello
Ankur Passi
Ankur PassiVP of Sales at Telnyx
Elles Skony
Elles SkonyHead of People at XSELL Technologies
Jonathan Ellis
Jonathan EllisManaging Director at Sandalphon Capital
Dustin Deno
Dustin DenoSVP of Global Sales at Showpad
Samantha McKenna
Samantha McKennaFounder at #samesales Consulting
Helen Baptist
Helen BaptistChief Operating Officer at PathFactory
Todd Caponi
Todd CaponiFounder at Sales Melon

Our Amazing Sponsors & Partners

Sales Assembly partners with the top companies and influencers in the industry, helping to provide our members with critical services, resources and support related to revenue growth & enablement.

Book a 1:1 Strategy Call

Get in touch for a chat with our executive team. We will discuss your business and goals and talk through if Sales Assembly can be a resource for you as you grow.