This spring, Sales Assembly has partnered with award-winning SaaS Sales Leader Todd Caponi along with Zendesk, Vidyard and Showpad to produce a brand new series called Fridays are for Closers. Every other Friday, we'll conduct a virtual program (free, and open to the public) designed to provide sales leaders, enablement professionals and/or top salespeople with strategic, tactical content they need at this time.

Our host is Todd Caponi - author of the award-winning book, The Transparency Sale (Best “Sales” Book of 2019 | Best Book Awards), Managing Director of Chicago’s VentureSCALE, and a speaker & workshop leader as Principal of Sales Melon LLC. Todd is also a multi-time C-Level sales leader, a behavioral science nerd and has guided two companies to successful exits. Amongst other accolades, Todd won the 2009 American Business Award for Worldwide Vice President of Sales of the Year, for how he guided his technology sales organization through the last economic downturn.

Friday, April 3rd at 1pm CST - Sign Up Here


Friday, May 1st at 1pm CST - DETAILS COMING SOON


Friday, May 15th at 1pm CST - DETAILS COMING SOON

Ep. 7

Thursday, May 28th at 1pm CST - DETAILS COMING SOON

​"We've received access to a plethora of relevant content, thought leaders, and best practices which has helped tremendously when making strategic decisions regarding our own sales and client success orgs. The ROI of joining SA was realized quickly."


Other Member Benefits



Programs & Events

Sales Kickoff


Marketing & Customer Success

Sales Assembly Annual

Leadership Development

Ready to get


Please fill out our contact form, and we'll reach out to discuss membership for you and your organization.
Join thousands of your peers who receive our weekly email with sales insights, news & events.

Find us at 1871

222 W. Merchandise Mart Plaza

Ste. 1212

Chicago, IL 60654


© 2020 by