Our Fireside Fridays series is where we have the opportunity to sit down with top B2B revenue leaders for 7 questions and get a behind-the-scenes look at their recommended best practices, their background, and factors that have contributed to their success.  This is our interview with Matthew Rolnick, VP of Sales at Yaymaker.  

Give us your background in sales

Entrepreneurial Sales Leader with strong background in media and events. It was the combination of combining my passion, relationships and a unique opportunity at a unique time.

What is the biggest challenge today facing a sales professional, and how would you recommend they overcome it?

Cold calls are becoming less and less effective – start being a stronger social thought leader and build relationships on LinkedIn.

Who is your mentor, and what have you learned from them?

Silvija Martincevic- Be bold, be yourself, create a strong team and aim high.

What’s the best sales or business book you’ve ever read, and why? Are you reading anything now?

Seven Habits of Highly Effective People by Stephen Covey – good common sense advice and reinforces me what to prioritize and encourages/inspires me to continuously improve and sharpen my saw. Currently, I am reading Tribe of Mentors by Tim Ferriss.

What’s the best advice you’d give to someone who is interested in getting into leadership one day?

Be great at your job, beat your numbers, mentor others and talk to your manager or boss what they recommend you need to do to get into leadership.

Do you see any interesting future trends as it pertains to sales or B2B tech?

I still believe the social sales is the way of the future. I have recently generated dozens of new clients just from my LinkedIn Social posts. I think many great future sales professionals will be because of their social presence, followers, relationships and thought leadership.

What is one weird/quirky thing about you that most people don’t know?

For some reason I like drinking a half glass of water finish it and then drink another half glass of water instead of starting with a full glass.
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